Case Study

SEO

Industry: Healthcare
Location: Dubai

Company bio:

Over the years, marketing and advertising have changed substantially. The internet has given entrepreneurs and businesses a chance to market their products/service to millions of users. Despite the fact that SEO has a high ROI, most businesses settle for social media marketing and paid ads for promotion.

see all works

Over the years, marketing and advertising have changed substantially. The internet has given entrepreneurs and businesses a chance to market their products/service to millions of users. Despite the fact that SEO has a high ROI, most businesses settle for social media marketing and paid ads for promotion.

SEO requires effort upfront, once you rank, your sales will skyrocket with no recurring expenses.

Today we’re going to walk you through the results of one of our clients in the medical industry who we’ve helped get from effectively zero to tens of thousands of visitors a month and an estimated traffic value in the six-figure range.

The client came to us with an affiliate site that had never really gotten traction in spite of great content and a decent amount of backlinks present.
We always start our optimization process with an SEO audit of the existing site and in this case, it was also the most important thing to look at.

Industry: Leading Health Care Company Dubai

Increase organic traffic by 89%

Challenges

  • Improve traffic from organic search
  • Improve ranking for main keywords
  • Increase visitors website
  • Build global awareness

Strategy

  • Long-tail keyword research
  • Enter Link Building
  • Post blogs relating to industry questions
  • Including keywords in content that target audience search

Result

89% Increase in organic traffic

# 1 Ranking For 5 Keywords
13 Keywords are 1st page

Takeaway

  • If you write blogs that are relevant to your audience, it will give you an opportunity to drive back traffic to your website
  • Quality content is great, but it won’t improve your SEO efforts if relevant keywords are absent
  • Structuring a website is indeed a crucial element of SEO as it helps to generate more traffic and receive more internal links
  • Long-tail keywords have amazing benefits including increased search volume, higher click-through rate, higher conversion rate, easier and quicker ranking.
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