When Muthoot Skychef approached us for digital marketing service, they were in the unique situation of being a well-established, yet not well known brand. This is the story of how Grand Ideas helped Skychef land successfully and emerge as a top caterer in Trivandrum in the highly competitive food scene of Trivandrum City during the trying times of COVID-19 and lockdown.
Skychef’s huge facility and well-trained staff were stuck with no work and revenue. It was time to make use of what they had and enter a new world, catering to the food lovers of Trivandrum. Skychef launched themselves as a cloud kitchen with a specially curated menu that was sure to excite and satisfy any foodie.
The idea sounded perfect, but it was not without problems. While the brand Skychef was respected in the airline catering industry, it was relatively unknown to the citizens. In general, there was scepticism about restaurants and food delivery services owing to the new safety expectations. People preferred known brands and taste and Skychef was something very new for them.